Dirk Buursma Dirk Buursma

AI in e-Commerce: CRO & Experimentation

How a CRO & Experimentation Agent turns conversion optimisation from a quarterly project into an always-on system – generating hypotheses, running A/B/X tests and scaling winners continuously across GA4 and BigQuery.

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Dirk Buursma Dirk Buursma

Agentic Commerce: The Catalog & Product Agent

Why your product data is the foundation of agentic commerce. A deep dive into the Catalog & Product Agent and how automated catalogue management prepares your business for an agent-driven world.

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Dirk Buursma Dirk Buursma

Agentic Commerce

Why your platform choice matters in the age of agentic commerce. A practical guide to platform readiness for an agent-driven world, from Commerce Partners.

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