7. Are You Agentic‑Ready?

In conversations with CDOs, SI founders, AI product teams and investors across Europe, the same pattern keeps coming back: everyone is “doing AI in e‑commerce”, but very few feel genuinely agentic‑ready.

Teams have pilots for GenAI copy, chatbots, new search tools and a re-platforming project on the side. Vendors tell them their platforms are “agentic‑ready”, but nobody offers a simple way to test that claim against the messy reality of European commerce stacks.