European go-to-market program

A European GTM engine for commerce vendors

A focused program for commerce platforms and AI-native vendors that need qualified pipeline, partner activation and lighthouse traction in Europe — not more awareness.

Scope a GTM sprint How it works

Who it is for

Built for vendors entering or scaling in Europe

  • Commerce platforms entering or scaling in Europe.
  • AI-native execution layers and adjacent vendors that need market traction, local credibility and partner access.
  • Founders and commercial leaders who need measurable commercial outcomes, not awareness.

Scope

What is included

  • ICP definition and micro-segmentation by country, use case and buying role.
  • Messaging and narrative development around TCO, re-platforming, agentic commerce or execution-layer differentiation.
  • Outbound campaign design and execution.
  • Thought-leadership support and selective LinkedIn amplification.
  • Partner mapping across boutique agencies and system integrators.
  • Qualified meeting coordination, pipeline reporting and deal support.

How it works

Clarify, sprint, then decide on evidence

  1. Clarify the objective

    We define your ICP, target markets, competitive positioning and the value proposition for each partner type.

  2. Run a focused GTM sprint

    We execute outbound, content and partner activation in parallel, in-market, over six to eight weeks.

  3. Scale on evidence

    We review what worked, convert pilots into repeatable motions, and decide together whether to extend, narrow or stop.

Outcomes

What you get

  • Qualified meetings and early-stage opportunities.
  • Partner conversations and potential implementation relationships.
  • A reusable GTM playbook by segment, market and use case.
  • A clear scale, narrow or stop decision at the end of the pilot.

Scale path

What happens if the pilot shows signal

If the pilot shows signal, the engagement expands into a wider European GTM engine with additional markets, deeper partner development and more active support on lighthouse deals. If it does not, we say so — a clear stop is a legitimate outcome of a pilot.

Questions

Frequently asked

Who is this program for?

Commerce platforms, AI-native commerce vendors and specialist technology companies that need credible market entry, qualified conversations and ecosystem traction in Europe.

What does the program include?

Positioning and messaging, structured outbound, partner ecosystem development, and hands-on support for early commercial opportunities.

How does the first phase work?

The first phase focuses on ICP definition, market narrative, segmentation, outreach preparation and partner mapping, so the activation work starts with a clear commercial focus.

How is success measured?

Through qualified meetings, partner conversations, lighthouse opportunities and visible contribution to pipeline development — rather than awareness alone.

Do you also help with agency and SI partner activation?

Yes. Identifying and activating boutique agencies and specialist system integrators is a core part of the program.

What happens after the first phase?

If the early phase shows strong signal, the engagement can scale into a broader European GTM engine with additional markets, deeper ecosystem work and more active support on lighthouse opportunities.

Next step

Need pipeline in Europe, not awareness?

Start with a scoping call. We will be direct about whether your ICP and stage fit a six-to-eight week sprint.

Scope a GTM sprint See our partner network