Buying in the Agent Era

Analysis / Buying in the Agent Era

Holiday readiness is a September problem now

Salesforce projects AI chat agents will originate 20% of all 2026 holiday e-commerce traffic. Adobe's measured data shows AI-referred traffic to retail sites already up hundreds of percent year on year. Meanwhile OpenAI's pullback from in-chat checkout shows agents are shortlisting, not closing — which puts the weight back on product feeds and site checkout. A September-to-November readiness checklist for retail teams.